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For the days you open Instagram and think, “What the bloody hell am I going to post?”
You’ve got a business to run. Sitting there trying to think of something to say on social media can take up far more of your day than you intended.
This collection gives you 100 starting points you can adapt to your business, whether you sell products, offer services, work online or have a place people visit.
This isn’t just asking ChatGPT for 100 ideas and him firing back whatever he thinks sounds good.
It brings together my years of experience of managing client content, my background in marketing and psychology, and an understanding of the questions people ask before buying.
The prompts help you explain your work, build trust and give potential customers the information they need to take the next step. And you’ll understand why you’re posting each one.
Each of the 100 ideas includes:
A post prompt to help you get started.
Two examples from different businesses so you can see how to adapt it.
An explanation of why it’s useful and what it helps your customers understand.
You’ll find ideas for answering customer questions, sharing your expertise, showing how you work, introducing yourself and talking about what you sell.
Pick one that fits for that day, add your own experience and turn it into a caption, carousel, video or Story. Come back to the same prompts with different examples whenever you need them.
Small business owners who want to show up online but regularly get stuck deciding what to post.
You don’t need to be a confident writer or enjoy filming yourself. You can use these ideas in whichever format feels manageable for you.
After purchase, you’ll receive a downloadable PDF containing a link to the collection in Google Sheets.
The ideas are organised into categories to make browsing easier. You can view the sheet in your browser without a Google account. If you’d like your own editable version, you can save a copy using a free Google account.
For the days you open Instagram and think, “What the bloody hell am I going to post?”
You’ve got a business to run. Sitting there trying to think of something to say on social media can take up far more of your day than you intended.
This collection gives you 100 starting points you can adapt to your business, whether you sell products, offer services, work online or have a place people visit.
This isn’t just asking ChatGPT for 100 ideas and him firing back whatever he thinks sounds good.
It brings together my years of experience of managing client content, my background in marketing and psychology, and an understanding of the questions people ask before buying.
The prompts help you explain your work, build trust and give potential customers the information they need to take the next step. And you’ll understand why you’re posting each one.
Each of the 100 ideas includes:
A post prompt to help you get started.
Two examples from different businesses so you can see how to adapt it.
An explanation of why it’s useful and what it helps your customers understand.
You’ll find ideas for answering customer questions, sharing your expertise, showing how you work, introducing yourself and talking about what you sell.
Pick one that fits for that day, add your own experience and turn it into a caption, carousel, video or Story. Come back to the same prompts with different examples whenever you need them.
Small business owners who want to show up online but regularly get stuck deciding what to post.
You don’t need to be a confident writer or enjoy filming yourself. You can use these ideas in whichever format feels manageable for you.
After purchase, you’ll receive a downloadable PDF containing a link to the collection in Google Sheets.
The ideas are organised into categories to make browsing easier. You can view the sheet in your browser without a Google account. If you’d like your own editable version, you can save a copy using a free Google account.
